IDM blog - Trends

Selling to a Customer’s Needs – Specs vs Relevance

How many times have you walked into a store to buy a product and walked out…
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Emojis for Business? It’s Smarter Than You Think

We live in a time where “Boaty McBoatface” becomes the popular choice in the naming of…
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ICYMI Millennial-Speak

Are you feeling like you need a slang translator? Here’s a quick, down and dirty guide…
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10 SEO Basics Every Marketer Should Know

SEO, what gives? Search Engine Optimization. It’s everywhere in content marketing. Every site and book tells…
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What Do I Look for in an Email Autoresponder?

So you’ve heard this buzzword about email autoresponders. A quick search will yield half a million…
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Why Your Facebook Fans Do Not See Your Posts

Facebook used to be a marketer's buffet. As many Facebook fans as your page could amass…
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