Display advertising
Grow brand awareness and increase consumer purchase intent through engaging and precisely targeted online advertising.
Advances in big data and machine learning coupled with increasingly accessible and affordable rich media solutions make this an exciting time for display advertising.
We have maintained our industry leading display advertising to create consistent and quality messaging across essential mediums and devices. Promote brand recognition and buyer recall with our full suite of display advertising products and tools, from media planning and creative execution to trafficking, ad verification, and attribution.
Design
Whether you start from scratch or from dozens of proven creative templates, IDM will help you design and implement a captivating and engaging brand experience for your audience.
Optimized for any environment
HTML5 for desktop, mobile web, or in app on smartphones and tablets
Multi-panel rich media
Video, mapping, scrolling inventory combined
Product carousels
Scrolling tiles with multiple offers
Dynamic location-aware units
Personalized ‘x distance to nearest location’ maps & ad copy
Targeting & delivery
Target custom audience segments
Combine targeting strategies to create a custom audience for your products or industry. Target shoppers who are the most likely to buy based on first and third-party data points and use unique audience building techniques to retarget potential consumers.
Geographic Narrow audience focus to state, region, zip code, DMA, geo-fence and more.
Demographic Segment by age, gender, education, income, marital status, family attributes, ethnic and identity groups.
Site retargeting 98% of potential customers will leave a site without converting.* Use site retargeting to re-engage those past visitors to keep your brand or offer top of mind.
Search retargeting Use recent in-site or search engine keywords to qualify individuals actively searching for your product or service.
Behavioral targeting Access over 100 of the industry’s top data aggregators to target based on amyriad of qualifications such as: in-market purchase intent, interest, affinity, brand loyalty, lifestyle, browsing activity and purchase history.
- Routine trimming at the inventory, site, and creative level for higher engagement
- Pre-traffic exchange approval checklist
- Bid scaling
- View-through optimization
- Audience focus
- A/B creative and messaging testing
- Dayparting
- Geo-fence location optimization
- Delivery optimization for smooth and linear fulfillment
