Social media
Our proficiency in data-based advertising allows you to present your products or services to each potential customer on social media with ads that are both personalized and timely. The impact of leveraging first-party data in our social media campaigns is clear, with results showing click-through rates soaring by as much as 200% over traditional mobile ads across various industries.
The importance of a first party data strategy in social media
Leveraging first-party data collected from your website can lead to more accurate targeting and tailor-made experiences, greatly improving the impact of your social media marketing efforts. Did you know that campaigns tailored to individual preferences can increase earnings by as much as 15%? That's the real benefit of relying on first-party data!
First party data and social media
- Resolve up to 40% of website visitors.
- Create custom segments (audiences) from the data collected.
- Generate personalized messages and content for each audience.
- Create a retargeting campaign utilizing each audience.
- Generate a custom landing page for each campaign.
- Analyze the results and optimize the messaging based on the data.