IDM blog - Trends

Essential Marketing Tools

Essential Tools New Marketers Need to Succeed

In order to become successful, every new marketer needs a good toolbox. Inside that toolbox is…
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Difference between traditional marketing and digital marketing

Digital Marketing vs Traditional Marketing

In the days before the world wide web, businesses only had the traditional marketing avenues to…
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strategy

Creating a Marketing Strategy Plan

Starting a business is difficult if you don’t have a plan. The chances of being successful…
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How to Create Remarkable Content

When creating content for your website it can be tough to write content that will engage…
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social media metrics

Definitions of Popular Social Media Metrics

To understand social media metrics, it will probably help to start with some well-defined definitions. I…
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So, Just Where Does Website Traffic Come from?

What is site traffic and where does it come from? To know how people get to…
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