IDM blog - Trends

Shift thinking to focus on your audience

Focus on Your Audience in Content Marketing

The key to content marketing is to produce original relevant content that is geared towards a…
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How Do Your Buyers Want to Communicate with Your Business

How Customers Want to Communicate with Your Business

There are multiple ways for buyers to communicate with your business. So many in fact, that…
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Ways to research buyers

Ways to Research Your Buyer for Content

One of the most significant and most overlooked assets in marketing is your content. But not…
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Logo design

Logo Design- The Meat and Potatoes

The logo you choose for your company will be the face of your business. It will…
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Top 22 Rules of Social Media for Business

Social Media Rules for Business

Social media rules for business exist for a reason. From local and world news to reviews…
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Seasonal Marketing

How to Make a Seasonal Marketing Planner

Seasonal marketing planners are a necessary tool for any size business as it acts as a…
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