Strategy
As your trusted partner, we get to know your goals and set up clear targets that we can hit together. Then, we dive into understanding what your customers want and how they spend their time online. Specifically, we use special tools to learn about them, by collecting first-party data and creating identity graphs that clearly define your target customer.
Once we have everything planned out, we make sure your ads and content get in front of the right people at the right time. After your brand campaigns run, we look closely at how they did and give you detailed reports so you know what worked and what didn't.
With our careful approach, you can trust that we've thought about every little detail, giving you a marketing plan that fits your business perfectly.
Assessment
Our thorough evaluation assists businesses in recognizing their capacity for prosperous digital retailing. In addition, it also ensures that both their digital and traditional strategies position their store to thrive in today's market. We'll identify areas of strength and provide recommendations to enhance success through organic and paid advertising, and more.
Defining the target audience
In this phase, we examine various indicators to gain insights into your customer base. These include their demographics, shopping preferences, media consumption habits, and predictive buying behaviors. As a result, this audience identification strategy allows us to define your optimal target audience. It ensures that your marketing budget is directed toward reaching your potential buyers.
Personalized messaging
At IDM, we understand that every business is unique, and so are its customers. Our personalized messaging approach ensures that your communications resonate with your target audience by leveraging data-driven insights and tailored strategies. Let us help you create personalized messaging, and together, we can build strategies that not only attract but also retain loyal customers.
Media planning
Our expert media planning team crafts targeted strategies based on thorough analyses of competitors, trends, and past performances. As a result, this ensures your message reaches the right audience with precision. With personalized insights into consumer behavior and market dynamics, we develop optimized plans for impactful and efficient campaigns.
Campaign management
Our team remains readily available throughout all stages of our advertising campaigns. Additionally, we employ cutting-edge tools to maintain control from inception to completion, ensuring success every step of the way. After the campaign concludes, you'll receive a comprehensive report detailing the areas of improvement. This paves the way for an even more successful next initiative!
Analysis and attribution
Our data-driven approach, underpinned by advanced technology, facilitates precise one-to-one attribution with first-party data. This ensures transparency through detailed cause-and-effect analyses for real-time adjustments. We emphasize rigorous tracking and verification of KPIs to validate marketing strategy effectiveness, setting the stage for continual improvement.
