Category Archives: Uncategorized

Email Marketing Ooops

What To Do When You Make an Email Marketing Mistake

It’s going to happen. Yes, at some point, at some time, you are going to send out a mass marketing email and then…
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Pain Points

Does Your Website Trigger Pain Points?

Is your website mobile friendly? If not, you could be missing out on potential customers. This is a big one since over 80%…
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Tools & Apps for Social Media Marketers

Tools & Apps for Social Media Marketers

Believe it or not, digital marketing is not a small or easy job. There tons of platforms you need to keep up with,…
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Why Your Business Needs Social Media

Why Your Business Needs to Use Social Media

Social media is a must for businesses. A few years ago, when a business wanted to reach new customers or advertise a product…
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Creating a Budget for Content Marketing

Creating a Budget for Content Marketing

As content marketing continues to be the preferred marketing avenue in the business world, more companies are shifting their marketing plans to include…
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how to develop a content marketing strategy

How to Develop a Content Marketing Strategy

Developing a content marketing strategy is essential in today's world. The power of content marketing is the real deal. It can bring in…
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How to Set Marketing Goals That are Achievable

How to Set Marketing Goals that are Achievable

A business's marketing plan is the key to its success, and without specific and realistic marketing goals you lose the ability to create…
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Value of audience research

The Value of Audience Research in Content Marketing

Audience research is conducted on specific groups of individuals to gather information about their knowledge, interests, and preferences for the purpose of understanding…
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Shift thinking to focus on your audience

Focus on Your Audience in Content Marketing

The key to content marketing is to produce original relevant content that is geared towards a specific audience. Sounds easy, but it can…
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How Do Your Buyers Want to Communicate with Your Business

How Customers Want to Communicate with Your Business

There are multiple ways for buyers to communicate with your business. So many in fact, that it can be hard to know which…
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